“Company culture” has become a buzzword in the working world. Companies in Silicon Valley loves to strut their comfortable offices and happy work environments. On the other hand, insulting an office’s culture is a major blow. But why is company culture so important to the business and revenue?
Attracting the right talent
You want the best people, the right people, to work for you company. To attract those people, you have to create a welcoming, supportive environment. The work culture aspect has become more important than ever in attracting new talent for two reasons:
- It’s a job seekers market for the first time in a decade. That means your office has to be more appealing than your competitor’s office. Unlike previous generations, Millennials are willing to take a pay cut for a more positive work culture and/or better benefits.
- Company culture has never been so transparent thanks to websites such as Indeed and Glassdoor. Jobseekers have an unprecedented ability to get a sense of what it’s like to work for any company. You want to be creating a culture that employees will rave about on these websites.
Set yourself up as a sustainable company
Himanshu Sareen, the founder and CEO of Icreon Tech, points out a commonality among big companiesthat overcome obstacles:
“When the wheels fall off on a big project or a major deal falls through, the companies that are best equipped to handle setbacks will time and again turn to the values that got them in a position to succeed in the first place.”
Big companies begin to establish their values and culture early on. In other words, they have integrity, which is what pulls them through the tough times.
Here at Tangram, we know the importance of company culture. We work with costumers to create an environment that can foster creativity, collaboration, and productivity. To learn more about what we can do for you, please contact us.