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Tangram Interiors CMO Paul Smith Honored as Brand Leader of the Year by Internet Marketing Association

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Paul  Smith, Chief Marketing Officer for Tangram Interiors, was honored with the prestigious IMPACT Award for Brand Leader of the Year from the Internet Marketing Association (IMA) at its recent annual conference in Las Vegas.


Tangram Interiors is a leading provider of highly creative commercial interior environments and workspaces that foster employee satisfaction and productivity at all levels of an organization, while enhancing the client’s brand and culture.


Smith was selected for the IMPACT Award based on his innovations in the practice of marketing from concept through integration to implementation. Also highlighted was the role Tangram-curated workspaces play in supporting employee wellness in body, mind and spirit through motivation, interaction, creativity, individualization and healthy ergonomics.


“At Tangram, we believe in creating immersive workplace experiences through strategic thinking, collaboration and technology integration,” Smith noted. “It’s a very exciting world from a marketing perspective. Receiving this recognition from the IMA – which represents such a distinguished group of professionals and peers – is a tremendous honor.”


Smith launched his career in Portland, Ore., specializing in user experience and marketing within shared spaces. His work with hospitality leaders, including Bruce Carey Restaurants, led to developing locations in Los Angeles. Soon after, he was recruited by Tangram to develop and implement a progressive marketing department and strategic direction.


In addition to its core furniture offering, Tangram Interiors operates five business units for a complete approach to workplace design: flooring, fabrication, custom furniture, move management and technology. This range of services allows for a top-to-bottom approach that places each aspect of office planning, design and installation under careful consideration to maximize utility and comfort for the people who make organizations run.


For information on all Tangram Interiors capabilities, go to


About Tangram Interiors

Tangram Interiors is a flagship dealer for Steelcase, Inc., and the leading commercial interior solutions provider in Southern California with offices in Los Angeles, Orange, San Bernardino, Riverside, Kern and Fresno counties. The company has nurtured a collaborative and people-focused culture in the belief that people fuel innovation. That culture has led to the organic growth of five business units that complement the firm’s core furniture offering: flooring, fabrication, custom furniture, move management and technology.


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