## Tangram Elevates Kellie Reed to Vice President of Sales and Healthcare for Orange County
Tangram Interiors has promoted Kellie Reed to Vice President of Sales and Healthcare for the Orange County market, recognizing her exceptional contributions over more than a decade with the company.
Reed's journey with Tangram began in 2012 as General Manager in California's Central Valley, where she played a pivotal role in establishing the company's presence in that market, including overseeing Bakersfield operations. Three years ago, she transitioned to Orange County as Director of Sales, where her impact has been immediate and measurable.
## Driving Record Performance
Under Reed's leadership, Tangram achieved record bookings in 2022—a testament to her strategic approach to sales and deep understanding of client needs. Her success stems from a strong foundation in customer relations, sales methodology, and project management expertise.
Reed has been particularly instrumental in developing Tangram's healthcare vertical, demonstrating specialized knowledge that will be crucial as she expands this key market segment in her new role.
**"My time growing with Tangram has been nothing short of incredible,"** Reed shared. **"I've had the privilege of working with undeniable leaders that have supported and encouraged me in my career and I'm grateful for the long-lasting relationships and community I've had the opportunity to build."**
## Strategic Focus on Healthcare Design
In her expanded role, Reed will oversee the entire Orange County division while continuing to build Tangram's healthcare sector presence. This dual focus reflects the growing importance of specialized healthcare interior design, particularly as medical facilities increasingly recognize the impact of thoughtful design on patient outcomes and staff satisfaction.
The healthcare market presents unique challenges—from strict regulatory requirements to the need for spaces that promote healing while maintaining operational efficiency. Reed's proven track record in this sector positions Tangram to capture greater market share in this critical vertical.
## Leadership Recognition
**"During Kellie's 11 years at Tangram, her depth of industry experience, coupled with her diligence as a manager and customer-facing talents have accelerated our growth,"** said Joe Lozowski, President and CEO of Tangram Interiors. **"This career advancement for Kellie is well-deserved and I look forward to the impact she continues to have within the Orange County market."**
## What This Means for Commercial Design
Reed's promotion reflects broader industry trends toward specialized expertise and relationship-driven business development. In commercial interior design, success increasingly depends on deep market knowledge, long-term client relationships, and the ability to navigate complex project requirements.
For design professionals, Reed's career trajectory offers valuable insights:
- **Market expansion requires local expertise**: Reed's success in both Central Valley and Orange County demonstrates the importance of understanding regional market dynamics - **Vertical specialization pays dividends**: Her healthcare focus has become a significant growth driver - **Relationship building is fundamental**: Long-term client relationships form the foundation of sustainable business growth
As Tangram continues to expand its comprehensive approach to commercial interiors—from initial planning through design and installation—Reed's leadership will be instrumental in maintaining the company's growth trajectory in one of California's most competitive markets.
