The Big 12 Conference, a Dallas-based NCAA Division I collegiate athletic conference, relocated its headquarters to Irving, Texas. This move aligned with a period of significant expansion, growing to 16 member schools. The new headquarters spans an innovative, modern workspace that reflects the legacy and evolving identity of the Big 12 brand. Tangram was selected to deliver a comprehensive solution, integrating both furniture and technology, in collaboration with Gensler and the Big 12 leadership team.

Project Goals

The Big 12 Conference set out to establish a headquarters that would not only enhance collaboration and visitor experience but also represent the organization’s deep-rooted legacy in collegiate athletics. Key goals included:

• Creating a space that felt premium yet efficient, with a branded, modern aesthetic
• Selecting a centrally located facility that was accessible for both staff and visiting university representatives
• Integrating intuitive and impressive technology to support meetings, media viewing, and daily workflows
• Ensuring all elements—furniture and tech—were delivered on time, within budget, and with no compromise on quality

Solutions and Highlights

Spaces Furnished

• Reception & Lounge Areas: Bold and inviting lounge configurations set the tone for visitors, with plush seating, coffee tables, and strategically placed digital displays that reinforce Big 12 branding.
• Executive & Private Offices: Outfitted with refined desks, ergonomic seating, and integrated AV elements that blend luxury and performance.
• Conference & Meeting Rooms: Designed for high-impact collaboration, these spaces were equipped with large-format digital displays, integrated video conferencing, and streamlined furnishings for clarity and efficiency.
• Open Workstations: Clean-lined benching and partition systems define the workspace, offering both openness and acoustic control, complemented by task chairs and storage.
• Team Hubs & Collaboration Zones: Multi-use spaces furnished with flexible, tech-ready furniture to support informal huddles, video calls, or drop-in sessions.

Technology Integration

‍Tangram Tech developed and installed a customized AV package built for simplicity and performance, including:

• Barco ClickShare wireless screen-sharing
• 360° conference cameras integrated into collaboration tables
• BrightSign digital signage throughout shared areas
• ViewSonic 105” 5K interactive displays in key rooms
• Logitech room systems for seamless video conferencing
• QSC control systems for intuitive room management
• Shure MXA920 ceiling microphones to support studio-quality audio

Our Approach

‍Tangram served as both the furniture and technology partner, a dual role that allowed for seamless integration between the physical environment and digital infrastructure. This synergy made it possible to maintain a consistent design language throughout, while maximizing usability and function. The result is a branded, future-forward workspace that meets the conference’s current and long-term needs.

Results and Impact

Delivered on time and under budget, the new Big 12 headquarters stands as a testament to efficient collaboration and purposeful design. The space now serves as the operational and symbolic home of one of collegiate athletics’ most recognized conferences—providing an impressive experience for both staff and visiting stakeholders.

By partnering with Tangram across both technology and furniture scopes, the Big 12 Conference achieved a unified, high-performance environment that supports its continued growth and evolving mission. The result is a headquarters that celebrates the league’s heritage while positioning it powerfully for the future.

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