In 2025, global entertainment group Dude Perfect moved into their custom-built headquarters, DPHQ3, located at The Star Business Park in Frisco, Texas. Spanning 80,000 square feet across multiple floors, the new facility consolidates office, production, and play into a singular, immersive environment. Tangram Interiors partnered with Alliance Architects to deliver tailored furniture solutions that support both the group’s media production workflows and its vibrant, brand-forward culture.

Project Goals

The client sought a fully customized space that was modern, collaborative, and undeniably “Dude Perfect.” Moving on from a mix of Amazon and Staples furniture, they envisioned a professionalized but playful environment—complete with custom offices, integrated social zones, and a layout that fuels creativity, community, and content creation. DPHQ3 would serve not only the five founders but also a growing team poised to expand rapidly in the years ahead.

Solutions & Highlights

Tangram provided furniture solutions across a wide spectrum of spaces, focusing on flexibility, personality, and high-performance design. Selections featured leading manufacturers including HALCON, Studio Other, Kimball, Steelcase, West Elm, and Blu Dot, with an emphasis on custom and curated pieces to reflect the brand’s distinct energy.

Spaces Furnished:

• Private Offices: Each of the five co-founders received a custom HALCON office, offering a high-end, executive aesthetic with personalized layouts that blend privacy with creative focus.
• Open Office: Outfitted with custom Studio Other desking, the open workspace balances structure and flexibility, supporting the team’s evolving workflow and encouraging collaboration.
• Cafe & Social Hub: A vibrant centerpiece for employee connection, this area includes casual seating and flexible gathering zones to promote culture and community throughout the day.
• Lounge Areas: Spread across the facility, lounge spaces provide moments of comfort, pause, and informal interaction, aligning with the group's laid-back yet high-energy vibe.
• Phone Booths: Strategically placed booths offer privacy for calls and content review—supporting hybrid work and production coordination.
• Viewing Platform: A unique space designed for team screenings, content reviews, and fan engagement moments, outfitted with lounge-style seating for flexibility and comfort.
• “Dudes Lounge”: A relaxed, personality-driven retreat designed just for the founding team—mixing bold finishes, custom touches, and a bit of nostalgia.

Tangram’s Approach

Tangram took a highly customized approach, aligning furniture selections with Dude Perfect’s bold, playful brand. Working closely with the design team, we delivered tailored solutions that balanced professional function with a sense of fun—custom offices, dynamic social hubs, and flexible workspaces designed to support both collaboration and content creation. Every detail was chosen to reflect the energy and originality that defines DPHQ3.

Results & Impact

DPHQ3 is more than a headquarters—it’s a creative playground. From a hidden candy room behind a vending machine to a slide tucked behind a bookshelf, the space is filled with surprises. Athletic installations like an NBA court, a 45-yard turf field, and a golf simulator enhance the brand’s identity while supporting employee wellness and engagement. Tangram’s curated furniture strategy helped transform the environment into a functional, custom, and unforgettable workspace—one that will scale with Dude Perfect as they expand their team and deepen their impact in the entertainment world.