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Global Esports Brand

Creative
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Client:
Global Esports Brand
Year:
2022
Project:
Los Angeles, CA
Partners:
Photographer:
Eric Staudenmaier
Overview:

This Global Esports Brand opened their new 10k+ square-foot facility that now houses the business offices, a state-of-the-art training facility for players and coaches, and a full creative studio buildout. Tangram provided a beautiful and ergonomic collection of furniture that felt true to the team across all spaces.

The facility has all the bells and whistles you would want in a modern esports facility.

Within the training facility, League of Legends, Super Smash Bros., Melee, and World of Warcraft competitors have access to a training room, film room, player lounge, team operations office, and full kitchen.

There’s a scrim room for the League of Legends team that’s built with the same specifications the players experience when they play on stage at the LCS arena. There’s a review room for coaches that features 85-inch TVs and four 10-inch overhead speakers to hear player communication. Tangram provided height-adjustable AMQ desking and Steelcase Gesture chairs to allow for a comfortable, functional and adjustable spaces for long gaming sessions.

The open and private offices feature West Elm Greenpoint desk systems in a beautiful light oak finish alongside lounge areas with mid-century modern furniture in warm tones, with Tangram providing everything from sofas, coffee tables, rugs and throw pillows.

The creative studio, which includes a filming set, green screen, and editing bays, provides competitors and staff the space and equipment to record and edit high-quality content.

The space also has five conference rooms, a fully stocked kitchen and a lounge area with retro games that players and staff can play in their downtime. Tangram provided midcentury modern furniture in golden tones for the conference rooms and banquette booth seating along with banquette tables and Blu Dot Dibs chairs for the café.

There’s even a Pokemon-themed wellness room called the “Poke Center” that includes a nursing station for mothers.

As an affiliate of an NBA team, the new facility was mostly influenced by the NBA team's own brand-new facility.

We looked at other esports facilities, but we also looked back at the research we did with our own performance center,” says Kirk Lacob, Sports Ventures Vice President. “What are the things — and obviously esports and the NBA aren’t exactly the same — but there’s a lot of key learnings. How do you build a space that’s best for your athletes, and for your coaches and the staff around that?

The client was looking for a space that felt connected to nature with bright whites, light oak accents and biophilia. The large windows throughout and high ceilings make it feel even more spacious. With so much natural light coming in, the organization’s head of esports Hunter Leigh noted a couple of different shade options that can be pulled down over the windows to make the practice rooms quite dark, which he said the players tend to prefer.

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