AwesomenessTV
All projectsCreative

AwesomenessTV

Helping to create collaborative and private areas, Tangram provided modular walls for AwesomenessTV

ClientSanta Monica, CA90,000 sq ft2018
Business Units
Falkbuilt·Contract Furniture
Market
Workplaces
Partners
SOM·Howard Building Corporation
The Challenge

Understanding what drives the need for change

AwesomenessTV faced a unique opportunity to establish their global media headquarters in Santa Monica's historic Pen Factory, a former manufacturing facility that needed complete transformation. The company required space for over 500 employees across 78,000 square feet, but their needs went far beyond typical office requirements. As a media company producing digital content, they needed specialized filming stages, post-production facilities, and edit bays alongside traditional workspace areas.

The challenge was creating a cohesive environment that could seamlessly blend creative collaboration spaces with technical production requirements. The company envisioned a campus-like atmosphere that would foster the energy and creativity essential to their content creation mission, while ensuring acoustic separation between quiet production work and dynamic collaborative areas. The space needed to be flexible enough to adapt as their rapidly growing media empire evolved.

Our Approach

How we brought the vision to life

Tangram designed a workspace transformation centered around the concept of 'Main Street' – a dynamic corridor connecting two vibrant, day-lit zones that serve as the heart of daily activity. This central spine became the organizing principle for the entire space, with the west end housing the welcoming entry lobby and a circular pantry for daily catered lunches, while the east end accommodates open meeting areas, gaming installations, and assembly spaces for company-wide screenings.

The design partnership embraced modularity through Muraflex's FINO demountable wall systems, creating flexible 'work hives' that offer employees choice in how and where they work. These purposeful spaces include everything from colorful mobile pods for private focus work to specialized production facilities with two full filming stages, green rooms, and edit bays. The modular approach ensures acoustic separation between different work modes while maintaining the open, collaborative campus atmosphere that defines AwesomenessTV's creative culture.

The Results
500+
employees seamlessly accommodated across flexible workspace zones
78,000
square feet transformed from manufacturing facility to dynamic media headquarters
2
full filming stages integrated with comprehensive production facilities
100%
modular workspace flexibility achieved through demountable wall systems
Featured Products

2 solutions

FINO

Clean lines, thin profiles, and superior acoustics. Reveal the beauty of every interior space while enhancing architectural features and letting in more natural light. Inspired by a sleek design aesthetic, FINO™ from Muraflex is a streamlined demountable glass wall solution, providing flexibility and convenience with less bulk. With fastening seals on all four sides of the door, benefit from perfect privacy.

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Fino

Clean lines and thin profiles. Reveal the beauty of every interior space while enhancing architectural features and letting in more natural light. Inspired by a sleek design aesthetic, FINO from Muraflex is a streamlined demountable glass wall solution, providing flexibility and convenience with less bulk. Made from fully recyclable aluminum, Muraflex offers European style with domestic lead times.

Project Team

2 professionals brought this vision to life

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