Understanding what drives the need for change
Moroch, a Dallas-based marketing agency known for its work with McDonald’s, Midas, Coca-Cola, Planet Fitness, Six Flags, and other high-profile brands, sought to redefine its office space. The goal was to "reimagine Moroch" by reducing its physical footprint by 50% while enhancing efficiency, creativity, and technological capabilities. Moroch CEO Matt Powell emphasized the vision: “We’ve engineered a workplace with the future in mind, demonstrating that with smart design and advanced systems, businesses can do more with less, maximizing technological capabilities and cost-effectiveness.” OTJ Architects collaborated with Tangram to bring this vision to life, providing contract furniture, custom furniture solutions, and cutting-edge technology for key office spaces, including the café, reception, lounge, workstations, private offices, collaboration spaces, and the executive conference room. Furniture Solutions To align with Moroch’s innovative vision, the office required creative, flexible, and brand-reflective furniture that seamlessly integrated technology. Custom Workstations by Studio Other: Designed with metal details and integrated planters, these workstations create an inviting and organic workspace. Custom Boardroom Table by Studio Other: A custom-designed, ergonomic, and approachable table that does not dominate the room.
Designed to accommodate over 20 people, its cantilevered structure, laser-cut top and bottom loops, vertical steel tubes, and large gusset brackets enhance leg space while maintaining structural integrity. Private Offices: Equipped with high-end Halcon private office systems, establishing a high-end, yet warm feel. Lounge Areas: Within the 60-desk open office, collaborative lounge spaces feature a wide range of ancillary furniture. A highlight is the West Elm Belle Sofa with custom Studio Other end pieces as well as the UpThink Lounge, a dedicated collaboration area with monitors displaying real-time client impact. Technology Integration Advanced technological infrastructure was integral to Moroch’s office transformation. Lobby Video Wall: A floor-to-ceiling, 128-monitor LED screen by Absen greets guests with customizable content, showcasing client campaigns during meetings. Given the challenge of ceiling-mounting restrictions, Draper engineered a custom frame to support the video wall. Conference & Collaboration Tech: Direct View LED video walls were installed in multiple locations, with user-friendly collaboration and easy presenting features, utilizing solutions from Draper, Absen, BrightSign, Crestron, Biamp, Cambridge, Chief, Huddly, Logitech, LG, and Jupiter. Hybrid Meeting Capabilities: Zoom rooms and conference spaces are equipped with TEAMS front row and cutting-edge video conferencing technology to enhance remote collaboration. Security & Low-Voltage Infrastructure: The office includes a fully integrated audio-visual system, data cabling, and security solutions, ensuring seamless and secure operations. Results & Impact The newly designed Moroch headquarters exemplifies efficiency, creativity, and technological innovation.
By reducing the physical footprint while increasing functionality, the agency has set a new standard for the modern workplace. Because both furniture and technology were provided by Tangram with a high level of collaboration between the two teams, the integration of flexible furniture solutions and advanced technology was seamless and thoughtful in its approach. Moroch’s transformation stands as a testament to how smart design and technology can elevate the workplace experience while optimizing resources for future growth.
How we brought the vision to life
Tangram collaborated with OTJ Architects to create a future-focused workspace that maximizes functionality within a smaller footprint. The solution integrated custom furniture from Studio Other—including innovative workstations with integrated planters and a striking 20-person boardroom table—with cutting-edge technology like a 128-monitor LED lobby wall and comprehensive hybrid meeting capabilities throughout the 24,000 sq ft space.
4 solutions from 4 manufacturers
Belle Sectional
West Elm Work Belle is an expressive modular sectional featuring an overstuffed form and tufted channels inspired by 1970’s European design. Inspired by deco-era design and expertly tailored, its seat and wide channeled back stands up to commercial wear and tear. Better yet: it’s totally modular, able to adapt to the layout of your space. Designed by West Elm. Made by Steelcase.
Burin Table
Sculptural designer table thought for homes, offices, and collaborative spaces. Designed by Patricia Urquiola, Burin table’s silhouette plays tribute to the traditional wood carving tools. With Burin table you can combine different finishes, heights and dimensions for the base and tabletop, adapting to the aesthetic requirements of each space.
Clean Cut
Crisp edges. Clear form. Comfortable curves. Nothing to hide. Humble but still alluring. In it for the long haul, but open to casual seating encounters or just counters. If there was a dating app for seats this would be Clean Cut's profile. Swipe right.
HALO
HALO brings lasting beauty and award-winning innovation to your meeting spaces. Stunning tables are encircled by the revolutionary and patented Halo edge; providing protection for table and chair while delivering vital connectivity. Conference seating striking the table edge is defended from damage by the remarkable perimeter profile. Table surfaces are equally protected and remain pure in material and form with power and data seamlessly integrated into the Halo edge.
4 professionals brought this vision to life
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