The Trade Desk - Bellevue
All projectsTechnology

The Trade Desk - Bellevue

A moody and eclectic space for this Washington tech company

ClientBellevue, WA12,000 sq ft2022
Business Units
Contract Furniture
Market
Workplaces
Partners
HOK
The Challenge

Understanding what drives the need for change

The Trade Desk, a powerhouse in the open internet advertising space, faced a unique challenge when expanding to their new Bellevue location. While they valued the brand consistency that connected their offices nationwide, they also recognized that their Pacific Northwest team needed a workspace that honored the region's distinct character and culture. The company's leadership understood that cookie-cutter office design wouldn't inspire their creative marketing professionals who were helping brands reach customers through more meaningful advertising experiences.

The 12,000 square foot downtown Bellevue space needed to strike a delicate balance: maintaining The Trade Desk's established design standards while embracing the moody, eclectic atmosphere that defines the Seattle area's creative scene. The team envisioned dark tones, casual design elements, and nature-inspired graphics that would reflect the foggy, forested landscape outside their windows. This wasn't just about creating another office—it was about crafting a space where national brand identity and regional authenticity could coexist seamlessly.

Our Approach

How we brought the vision to life

Drawing on our established partnership with The Trade Desk and years of successful collaborations, Tangram worked closely with architecture and design firm HOK to develop a furniture strategy that honored both corporate standards and local character. We implemented The Trade Desk's signature workspace systems—Steelcase Ology benching and Think chairs—throughout the open areas and private offices, ensuring employees would feel immediately at home regardless of which location they visited.

The real artistry emerged in how we layered regional personality throughout the space. In meeting rooms, we paired standard Steelcase FrameOne tables with West Elm Slope chairs in rich grey leather, while huddle spaces featured Coalesse Marien152 conference chairs in leather and plaid patterns that evoked the Pacific Northwest's cabin culture. The ancillary lounge areas became our canvas for local expression, where we curated pieces like Stephen Kenn Inheritance chairs, Blu Dot Bloke sofas, and OFS Lona lounge seating that complemented the space's ombre walls and nature graphics. Each furniture selection supported both collaboration and the contemplative work styles that drive creative advertising solutions.

The Results
12,000
square feet of thoughtfully designed workspace balancing brand consistency with regional character
100%
brand alignment maintained across all Trade Desk locations while celebrating local Pacific Northwest culture
6
distinct functional zones created, from collaborative social hubs to private wellness spaces
Multi-year
design partnership strengthened, building on successful office completions across the nation
Featured Products

27 solutions from 8 manufacturers

Steelcase·Coalesse·m.a.d.·Stephen Kenn·West Elm·Blu Dot·OFS·Hi5 Furniture
Steelcase · 6488cbaf1124f2c31059d861

Ology

Ology height-adjustable computer desks support the physiology and biology of workers and encourage a more health-conscious environment.

Steelcase · 6488cbaf1124f2c31059d861

FrameOne

FrameOne Bench delivers on diverse design options that add versatility and value for companies to optimize real estate, fuel innovation and support the ways their people work best.

Coalesse · 6488cbaf1124f2c31059d863

Lagunitas Lounge System

Adapt to changing workstyles and shifting work postures from the conventional to the casual. The Lagunitas product line creates a “third place” seating and table offering anywhere in your workspace while offering privacy, efficiency, and comfort. The 44 pieces within the collection can be endlessly reconfigured to meet the needs of your space.

m.a.d.

Sling Side Table

Designed to work as a laptop stand or a side table, the Sling C table features a continuous steel tube frame that acts as an integral handle. A veneered, cantilevered tabletop completes this multifunctional table.

Steelcase · 6488cbaf1124f2c31059d868

Universal System

Universal, Steelcase's most versatile and extensive storage offering, expands what storage can do, while working seamlessly with a broad range of freestanding and panel systems.

Stephen Kenn · 6488cbaf1124f2c31059d86a

Inheritance Collection

The collection was conceived from a place of curiosity, which led to taking apart vintage furniture to learn how it was made. These designs are a study in simplicity, and they expose craftsmanship and beauty in every element. This collection is made to order in Los Angeles, California by a small and passionate team.

Project Team

1 professionals brought this vision to life

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