## Recognition for Innovation in Commercial Design Marketing
Paul Smith, Chief Marketing Officer for Tangram Interiors, recently received the prestigious IMPACT Award for Brand Leader of the Year from the Internet Marketing Association at their annual conference in Las Vegas. This recognition highlights not only Smith's innovative marketing approach but also the growing importance of strategic communication in the commercial design industry.
## Beyond Traditional Marketing: A Holistic Approach
What sets Smith's marketing strategy apart is his comprehensive approach—from initial concept development through integration and final implementation. The award specifically recognized how Tangram's carefully curated workspaces contribute to employee wellness across multiple dimensions: physical comfort, mental clarity, and emotional well-being.
"At Tangram, we believe in creating immersive workplace experiences through strategic thinking, collaboration and technology integration," Smith explained. "It's a very exciting world from a marketing perspective. Receiving this recognition from the IMA—which represents such a distinguished group of professionals and peers—is a tremendous honor."
## A Career Built on Understanding Spaces and People
Smith's journey to this recognition began in Portland, Oregon, where he specialized in user experience and marketing within shared spaces. His work in the hospitality sector, including collaborations with Bruce Carey Restaurants, led to successful location developments in Los Angeles before Tangram recruited him to build their progressive marketing department from the ground up.
This background in hospitality proves invaluable in commercial interior design, where understanding how people interact with spaces directly impacts business outcomes.
## The Complete Workplace Solution
Tangram Interiors operates as more than a traditional furniture dealer. The company's five specialized business units—flooring, fabrication, custom furniture, move management, and technology—create a comprehensive approach to workplace design that considers every aspect of the office environment.
This integrated model allows design professionals to maintain consistent vision and quality control throughout a project, from initial planning through final installation. For clients, it means working with a single team that understands how each design element impacts the others.
## What This Means for the Industry
Smith's recognition reflects a broader shift in how commercial design firms approach their market presence. Success today requires more than showcasing beautiful spaces—it demands demonstrating measurable impact on employee satisfaction, productivity, and overall organizational culture.
As workplace expectations continue to evolve, design professionals who can effectively communicate the connection between thoughtful design and business outcomes will find themselves at a significant advantage.
## The People-Focused Foundation
At its core, Tangram's approach centers on a simple principle: people fuel innovation. This people-focused culture has enabled the organic growth of their multiple business units and continues to drive their success as Southern California's leading commercial interior solutions provider.
For commercial design professionals, this serves as a reminder that technical expertise must be paired with genuine understanding of how design decisions impact the daily lives of the people who use these spaces.
