## Meet Alexandra Mitrovich: Our Newest Sales Representative
We're excited to welcome Alexandra (Alex) Mitrovich to the Tangram team as our newest Sales Representative. With a unique background spanning psychology, international studies, and commercial furniture expertise, Alex brings fresh perspective to our client relationships.
### From Corporate to Client-Focused
Alex joins us after two successful years at Steelcase, where she served as Dealer Business Manager in Michigan. Her transition to the dealer side reflects a growing trend in our industry – professionals seeking deeper client engagement throughout the entire design process.
**"The opportunity to be more involved with clients throughout the entire sales process and to help clients create awesome and inspiring spaces"** is what drew Alex to Tangram, she explains. This client-centric approach aligns perfectly with the evolving expectations in commercial interior design, where relationship building and comprehensive support have become essential.
### A Well-Rounded Professional
Alex graduated from the University of Michigan with dual degrees in Psychology and International Studies – an educational foundation that serves her well in understanding client needs and navigating complex project dynamics. Her psychology background particularly benefits her sales approach, helping her better understand what drives client decisions and workplace behavior.
Split between Michigan and California throughout her life, Alex considers herself "a Cali girl at heart" – though her Midwest experience gives her valuable perspective on different regional design preferences and business cultures.
### Beyond the Office
What makes Alex tick outside of work? Her adventurous spirit led her to climb Sydney Harbor Bridge, scaling 440 feet above the harbor. When it comes to music, she's a devoted Beatles fan who isn't shy about her karaoke skills – her go-to song is R. Kelly's "Ignition," the only song she claims to know completely by heart.
Ask Alex about survival priorities, and her practical side shows: if stranded on an island, she'd want peanut butter ("it lasts forever"), a hunting knife for survival, and a photo of family and friends. Her culinary adventures include trying steak tartare, which she describes as "basically just ground raw meat and spices."
### What Alex Brings to Our Team
Colleagues consistently praise Alex's positive energy – something she hopes to continue bringing to Tangram. **"I hope to continue that here at Tangram and always bring a smile & a laugh to everything I do,"** she notes. In an industry where project stress and tight deadlines are common, this kind of positive leadership can significantly impact team dynamics and client relationships.
Her dream party theme? A 1960s celebration with The Beatles as guests of honor – reflecting both her love for the era's design aesthetic and her appreciation for timeless creativity.
### Industry Insights
Alex's move from manufacturer to dealer represents a broader shift we're seeing in commercial design. Professionals increasingly value roles that offer complete project involvement rather than single-touch-point relationships. This trend reflects clients' growing expectation for integrated support throughout their design journey.
Her background combining psychology and international studies also highlights the increasingly interdisciplinary nature of successful commercial design careers. Understanding human behavior and cultural nuances becomes crucial as workplaces become more diverse and design psychology gains recognition.
### Looking Forward
As Alex settles into her role at Tangram, her focus remains clear: creating meaningful client relationships and helping develop inspiring commercial spaces. Her combination of industry experience, educational background, and infectious enthusiasm positions her perfectly for success in our collaborative environment.
Welcome to the family, Alex – we're excited to see the positive impact you'll have on our team and clients.
