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Newport Beach

SAP Hanahaus

Human-Centric Design for a Collaborative and Innovative Creative Space

Newport Beach, CA
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SAP, a multinational business software corporation, now occupies a historic landmark of Newport’s Marina Lido Village as a home to its new Southern California-based Innovation Center and HanaHaus.

Designed to be a beacon for innovation and creativity, the workspace seamlessly blends two segments – a dynamic coworking environment open to the public, and a research and development center for the company – for the first time since inception. The 16,000-square-foot collaborative workspace will serve Orange County’s thinkers, makers and innovators and bring an unconventional and creative workspace experience to the region. With the goal to connect industry peers, clients, and like-minded individuals, HanaHaus also transforms into a public event space for workshops, TED-style talks, lectures and more.

To bring HanaHaus to life, H. Hendy, an interior architecture firm, in partnership with Tangram, applied the “design thinking” methodology – a human-centered approach to problem solving and key component of SAP’s DNA. This strategy enabled the design team to extract key insights that were used to program every inch of the space. Journey maps, which incorporated movement patterns of SAP employees and HanaHaus patrons and visitors also were studied and used to inform the flow, layout and workspaces of each user type. Complete with a two-story volume open seating area, HanaHaus features conference and focus rooms and on-demand workspaces of all sizes enabling users to collaborate and ideate around every corner.

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