Developing the Ultimate Hybrid Space in Dallas

“After 18 months of introducing ourselves through PowerPoints and customer installations, we are thrilled to open the doors to our new Dallas showroom. I am proud of the way our new space tells the history of the East Quarter, with material and design choices that nod to the automotive industry. We’re excited to be here as this area revitalizes and look forward to sharing our new home with the DFW community.”

Amber Jones

VP, Sales + Education

“I immersed myself in the culture, explored the neighborhoods, walked the streets, and learned how the city identifies. That was instrumental in creating a space that really resonates with the Dallas community, while also infusing our Tangram flare. It’s difficult to design when you don’t understand the people, so this project was about experiencing the culture. Spending valuable time in the office with our people ultimately helped dictate the design.”

Samantha East


Floorplan + Photography


This large cluster of various spaces; including workstations, open and closed meeting spaces, and a custom maker space; creates an office ecosystem that allows for choice & control, intentional collaborative moments and casual collisions. The Neighborhood provides spaces for touchdown, large group meetings, quick phone calls or heads down work, and on-the-fly meetings, all equipped with technology for hybrid meetings.

Main Conference

The Main Conference room is central to the showroom and wrapped in curved glass. In today’s hybrid world, it’s important to create an equitable experience for all meeting participants, whether remote or in-person. The HALCON Halo preserves sightlines so that every in-person participant can see the screen and in turn be seen by remote participants when the camera is engaged.


This fully flexible space allows for many unique layouts that can easily be adjusted depending on the need. With a range of tiered seating options, users have a choice of posture and the ability to see and be seen with unobstructed sightlines and integrated technology. This space demonstrates what a modern education environment can accomplish.


The library serves as a sandbox for everyone to actively participate in finish selection. The lighting is adjustable so swatches can be viewed under multiple color tones to better bring your space to life. Various seating heights and postures allow for comfort and a highly creative, innovative, and collaborative environment. The space is equipped with co-creating tools for intentional on-the-spot design.

Wellness Room

The Wellness Room provides a variety of amenities for new mothers and those seeking a quiet and serene reprieve. This room is dual purpose as it is equipped with technology and simple connectivity when it needs to pivot to a meeting room.

Private Office + Front Porch

Three unique private adjacent offices are centrally-located and highly-visible across the office, displaying that private spaces don’t need to feel removed or unreachable. All offices display a range of veneer, wood, metal, and glass finishes, including Steelcase V.I.A., Lite Scale, and Elective Elements. The ‘Front Porch’ space, with a Mackinac workstation and collaborative meeting area, takes full advantage of open natural collision space. The Front Porch is intentionally placed outside private offices to allow for impromptu innovation and connection.

Open Office

The Open Office features 3 different height-adjustable workstation setups with unique purposes: heavy storage for full-time employee setups, mobile storage for drop-in desking, and mobile/minimal storage for ‘hot desking.’ As you walk past the Open Office from left to right, it transitions from fixed to mobile stations. The Open Office displays a range of workstation attributes; including varying postures, privacy, storage, and mobility; that could meet any one employee or company’s needs – especially in today’s workplace climate where workplace strategies vary from company to company.

Social Hub

The lobby draws inspiration from the East Quarter’s history with nods to the automobile industry in the Eureka Berri Light Fixtures, inspired by 1920s marquee signage;  Moooi Akira Rug, inspired by nighttime car headlight flashes; and West Elm Belle Sofa, inspired by roadway curvilinear lines. Neighboring the work café, this large open area shows you our culture and who we are immediately. Serving as an area to gather and collaborate, the Social Hub gives you choice and control over your posture and work setting with full access to technology. Additionally, it serves various needs, whether it’s a work lounge space, a social zone to catch up over coffee, or a learning space for town hall meetings.

“I consider this showroom the ultimate hybrid space – it’s visually striking, features cutting-edge technology, and provides multiple work postures to support various styles of work. If an organization’s goal is to attract people back to the office, this showroom is a clear expression of what would be appealing to employees.”

Joe Lozowski

CEO + President