Understanding what drives the need for change
When Hulu first reached out to Tangram in 2009, they weren't just another tech startup looking for office furniture. They were pioneers with a bold vision: treating employee wellness as a core business investment rather than an afterthought. At a time when most companies still viewed height-adjustable desks as luxury items, Hulu wanted to make them standard for every employee. This forward-thinking approach reflected their culture of innovation and their understanding that great content comes from teams who feel supported in their workspace.
As Hulu grew from startup to streaming powerhouse, their spatial needs evolved dramatically. The company needed a design partner who could scale with them—from their creative headquarters in Santa Monica to regional offices nationwide, and eventually to their first-ever 24-hour call center in San Antonio. Each location presented unique challenges: the creative energy required in their HQ, the operational demands of round-the-clock customer service, and the need to maintain Hulu's distinctive culture across vastly different work environments.
How we brought the vision to life
Our partnership with Hulu began with a simple commitment to quality and reliability that has deepened over more than a decade. Working alongside Steelcase, we developed comprehensive workplace solutions that could adapt to Hulu's diverse operational needs. For their Santa Monica headquarters and ongoing expansions, we focused on creating flexible environments that could support both collaborative creative work and focused individual tasks, always maintaining their wellness-first approach with height-adjustable workstations as the foundation.
The San Antonio call center presented an entirely different design challenge. Operating 24/7 meant creating spaces that would remain comfortable and functional across multiple shifts, with employees spending extended periods at their workstations. We designed over 500 height-adjustable workspaces specifically configured for the demands of customer service work, ensuring ergonomic support during long shifts while maintaining the connectivity and efficiency essential for call center operations. Our approach balanced operational requirements with human comfort, proving that even the most demanding work environments can prioritize employee wellbeing.
5 solutions from 2 manufacturers
Bota Booth
Bota is an ever-growing lounge collection that effortlessly adapts to spaces as a touchdown terminal, brief meeting area, personal focus nook and an overall hub of concourse with integrated power. Viewed from above, the budding Circlet formation resembles a flower, inspiring the collection name. Thin lines, stitched detailing and subtle curves create Bota’s design aesthetic. Bota Booth is a relaxed meeting hub of two facing lounge units surrounded by an acoustic cocoon. Integrated tables make Bota Booth an instant mini conference room accommodating four to six people. Bota Islands add a spontaneous seating surface to common areas. With 360 degrees of perching space, users can relax, enjoy conversation or work on Bota Island. Bota’s array of configurations and sizes give the collection a flexible footprint. Bota is a Finalist for the 2017 HiP Award for Workplace High Back Seating, and a Finalist for the 2017 Best of Year Award for Contract Pods.
Arco Floor Lamp
This lamp is ready for its close-up: featured in Hollywood classics including Diamonds are Forever and The Italian Job, the Arco is a design icon that has been in constant production since its debut in 1962. The famed Castiglioni brothers spared no detail when they created it, from the beveled corners of its genuine Carrera marble base (designed not to hurt should you brush against them) to the strategic hole that allows for easy lifting of the base.
Aspect Sofa System
Aspect is a distinctively elegant high back sofa solution designed to provide private places in any busy workspace or public space. Available as a beautifully intimate high back sofa or an enclosed semi-private booth, allowing for the integration of work surfaces, power, and panel-mounted monitors.
Bota Booth
Bota is an ever-growing lounge collection that effortlessly adapts to spaces as a touchdown terminal, brief meeting area, personal focus nook and an overall hub of concourse with integrated power. Viewed from above, the budding Circlet formation resembles a flower, inspiring the collection name. Thin lines, stitched detailing and subtle curves create Bota’s design aesthetic. Bota Booth is a relaxed meeting hub of two facing lounge units surrounded by an acoustic cocoon. Integrated tables make Bota Booth an instant mini conference room accommodating four to six people. Bota Islands add a spontaneous seating surface to common areas. With 360 degrees of perching space, users can relax, enjoy conversation or work on Bota Island. Bota’s array of configurations and sizes give the collection a flexible footprint. Bota is a Finalist for the 2017 HiP Award for Workplace High Back Seating, and a Finalist for the 2017 Best of Year Award for Contract Pods.
Arco Floor Lamp
This lamp is ready for its close-up: featured in Hollywood classics including Diamonds are Forever and The Italian Job, the Arco is a design icon that has been in constant production since its debut in 1962. The famed Castiglioni brothers spared no detail when they created it, from the beveled corners of its genuine Carrera marble base (designed not to hurt should you brush against them) to the strategic hole that allows for easy lifting of the base.
2 professionals brought this vision to life
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