Nick Meter is a highly accomplished sales executive with a strong focus on revenue generation and strategic direction. As the Vice President of Sales at Tangram since 2019, based in Los Angeles, California, he plays a pivotal role in driving firm-wide revenue generation and setting long-term strategic direction. Nick's ability to develop and execute effective sales strategies has consistently led to exceeding revenue targets and driving growth.
Prior to his current role, Nick served as the Director of Sales at Tangram from 2012 to 2019. Starting as a line-level salesperson, he quickly progressed to managing New Business Development sales performers. Under his leadership, the team consistently achieved 90-110% of their annual goals, with an average tenure of less than three years. Nick was heavily involved in the day-to-day development and execution of sales team projects, including new programs for competitive responses, A+D marketing, and customer-facing documents. Additionally, he spearheaded the renovation of Tangram's 40,000 square foot headquarters, resulting in increased productivity and an enhanced win rate for showroom tours.
From 2006 to 2012, Nick served as a Sales Executive at Tangram, where he called on A+D (Architecture + Design), Real Estate, and End Users. His exceptional sales performance led to achieving the prestigious Presidents' Circle designation every year. In 2012, after generating $9 million in top-line sales, Nick was named Salesperson of the Year and Hunter of the Year, among other accolades. He successfully established new relationships with previously dormant design firm accounts, including Gensler, Shubin + Donaldson, and HOK.
Nick Meter holds a Bachelor of Science degree in Education from the University of Michigan, which he obtained in 2005. As a co-leader of the Tangram sales organization, his expertise in developing and executing effective sales strategies, coupled with his in-depth knowledge of various business units, such as Technology, Studio Other, and Construction Trades, has positioned him as a driving force behind Tangram's sales success. His leadership has fostered a high-performing sales team dedicated to delivering exceptional results for clients.