Understanding what drives the need for change
Wpromote, a leading digital marketing agency, faced a pivotal decision that many companies grappled with during the shift to hybrid work: how to dramatically reduce their physical footprint while actually enhancing the employee experience. The company needed to shrink from a sprawling 25,000-square-foot headquarters with 200 dedicated workstations to a nimble 12,000-square-foot space that could serve their evolving workforce.
The challenge wasn't just about fitting into a smaller space—it was about reimagining how their team would work together. Wpromote needed a workspace that could seamlessly support both in-person collaboration and remote connectivity, where employees could touchdown when they needed to be onsite but never feel constrained by traditional office limitations. The space had to be as dynamic and creative as the digital campaigns they crafted for their clients, with technology integration that felt intuitive rather than overwhelming.
How we brought the vision to life
Tangram partnered with Studio Blitz to transform Wpromote's vision into reality through a carefully orchestrated design approach that put employee choice at the center. Rather than creating a traditional office layout, the team designed a variety of purposeful zones—each equipped with the technology and furniture to support different work modes throughout the day. The Steelcase Flex system became the backbone of the workspace transformation, providing Personal Spaces, adaptable workstations, and Active Frames that maintained an open, airy feel while offering privacy when needed.
The technology integration told a story of seamless connectivity. A stunning 135-inch dvLED display anchored the all-hands space, serving both as a presentation platform for company meetings and a digital canvas showcasing Wpromote's creative work during quieter moments. Every conference room received Google Meet-certified solutions, ensuring that remote team members could participate as naturally as those gathered around the table. The design team balanced cool and warm materials throughout lounge and conference areas, creating spaces that felt both professional and inviting—a reflection of Wpromote's collaborative culture.
15 solutions from 5 manufacturers
Flex Active Frames
Create your frame, fill your frame, personalize your frame – it’s that easy with the simple system logic of Active Frames. Select your frame and shelves, determine your level of soft or hard enclosures and then make it yours. Active Frames gridded and modular structure allows for short or long term reconfiguration and provides the adaptability needed in a resilient and evolving workplace. As team and workplace needs change, so can Active Frames. Add doors and locks to create personal lockers, or increase the height and width for more privacy in a space. Active Frames can support a wide ranges of needs in the open office.
Away From The Desk
Away from the desk is a soft upholstery system catered to the needs of our rapidly changing workplace. As we migrate away from the fixed desk to a shared workplace, there is a need to facilitate both concentrated personal work and collaborative team work. Away from the desk seamlessly integrates individual spaces with larger, more collaborative working configurations.
Potrero415
Create inspiring settings — from open-plan casual to conference-room formal — with a wide variety of materials, shapes, and sizes. Potrero415 supports all the ways your people work: inside or outside a meeting room, sitting or standing, for long sessions or short bursts of creative energy. Designed for creative collaborators, Potrero415 is at the vanguard of a new standard of craft that looks better, feels better, and performs better.
SILQ
The SILQ chair is a breakthrough in seating design. Its innovative nature is both mechanism and artistry. It delivers a personal experience that responds to the unique movements of your body.
Pasea Seating
Work, wait, welcome or wind down, experience the freedom to do anything in a single solution. The tapered base, comfort-scaled seat and built-in backrest with lumbar curve promote an active working posture and lasting support. Rethink what a lounge collection can (and should) be with Paséa®
Belle Sectional
West Elm Work Belle is an expressive modular sectional featuring an overstuffed form and tufted channels inspired by 1970’s European design. Inspired by deco-era design and expertly tailored, its seat and wide channeled back stands up to commercial wear and tear. Better yet: it’s totally modular, able to adapt to the layout of your space. Designed by West Elm. Made by Steelcase.
4 professionals brought this vision to life
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