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Meet Amanda Seitzler
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Meet Amanda Seitzler

Amanda Seitzler joins Tangram Dallas as Sales Executive, bringing healthcare and education market expertise and renewed passion for Steelcase solutions.

3 min read

# Meet Amanda Seitzler: Bringing Healthcare and Education Expertise to Tangram Dallas

We're excited to introduce Amanda Seitzler, who has joined our Dallas team as a Sales Executive specializing in healthcare and education markets. A Plano native with extensive experience at a Haworth dealership, Amanda brings valuable industry knowledge and a renewed passion for Steelcase solutions to our growing team.

## From Haworth to Steelcase: A Full Circle Journey

Amanda's career path tells an interesting story. She previously worked at BKM years ago, where she first discovered her appreciation for Steelcase products. Most recently, she served as Account Director at Furniture Marketing Group, a prominent Haworth dealer with four locations across Texas.

**"I'm looking forward to selling Steelcase again!"** Amanda shares. **"I worked at BKM years ago and fell in love with Steelcase, and I'm so excited to come back to it!"**

Her experience spans both major furniture manufacturers, giving her unique insights into different product lines and client needs—particularly valuable when working with healthcare and education clients who have specific functional requirements.

## Specialized Focus on Healthcare and Education

Amanda's expertise in healthcare and education markets makes her a strategic addition to our Dallas team. These sectors require deep understanding of:

- **Infection control standards** and cleanable surfaces - **Flexibility needs** for evolving educational spaces - **Durability requirements** for high-traffic environments - **Budget considerations** unique to institutional clients

Her previous role at Furniture Marketing Group honed these skills, working directly with facilities that need furniture solutions balancing function, durability, and cost-effectiveness.

## Life in Plano: Community Roots Run Deep

As a lifelong Plano resident, Amanda brings authentic local market knowledge to client relationships. When not working with healthcare and education clients, you'll find her:

- Spending weekends with family, especially her nephew Matthew's tee-ball games - Walking her two-year-old labradoodle, Lily - Exploring Legacy West with visiting friends and family - Enjoying movie nights and restaurant discoveries with her mother

Her local connections and community involvement provide valuable insights into regional preferences and emerging market trends.

## What Amanda Brings to Commercial Design Projects

Beyond her technical expertise, Amanda operates by a simple but powerful philosophy: **"Be kind, and show grace."** This approach proves especially valuable when managing complex commercial projects where multiple stakeholders need coordination.

Her favorite memory from the past year—her whole family gathering for Christmas after pandemic restrictions—reflects the importance she places on bringing people together. This perspective translates well to creating spaces where teams collaborate effectively.

## Looking Ahead: Fresh Ideas for Familiar Challenges

Amanda is eager to contribute new perspectives to our team's approach to healthcare and education projects. Having worked with different product lines and dealer networks, she brings fresh problem-solving approaches to common space planning challenges.

**"I'm hoping to bring new ideas to the team and look forward to getting to know and being part of the Tangram family,"** she explains.

For commercial design professionals working on healthcare or education projects in the Dallas market, Amanda's combination of local knowledge, specialized market experience, and renewed enthusiasm for Steelcase solutions offers valuable partnership opportunities.

Welcome to the team, Amanda! We're excited to see how your expertise enhances our clients' project outcomes.

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