Understanding what drives the need for change
When Tangram decided to establish their Fresno showroom, they faced the unique opportunity to create a space that would serve dual purposes: showcasing their design capabilities to Central Valley clients while providing a functional workspace for their growing local team. The challenge was particularly meaningful for Vice President Alyssa Armesto, a Fresno native who understood the importance of honoring the region's rich agricultural heritage and natural beauty. The Central Valley's landscape—from the Sierra Nevada mountains to vast almond orchards—needed to be authentically woven into a sophisticated commercial space that would inspire clients while supporting the daily needs of Tangram's staff.
The team knew that simply creating another corporate showroom wouldn't suffice. They needed to demonstrate their commitment to the local community while proving that exceptional design could emerge from understanding and celebrating a place's unique character. The 6,500-square-foot space had to accommodate everything from intimate client consultations to large team meetings, all while serving as a living example of how thoughtful design can transform any workspace into something extraordinary.
How we brought the vision to life
Chief Administrative Officer Denyse Sharp and the design team embarked on a deeply research-driven process, immersing themselves in Fresno's natural and cultural landscape. Working with architect Susie Tashiro from MOZU and interior designer Samantha East, they developed a design language that would authentically capture the abundance of the Central Valley. Every material choice, from warm wood tones to carefully selected textures, was intentional—creating a sensory experience that visitors could immediately connect to their own sense of place.
The team's commitment to authenticity extended beyond aesthetics to sourcing and partnerships. They collaborated with Old Town Clovis antique shops for unique accessories and commissioned local artist Elizabeth Saltos to create an oil painting of Yosemite. Lighting became a storytelling element, with Tom Dixon Melt pendants in the main conference room evoking the essence of Shaver Lake's bubbling waters, while a Greenmood Preserved Plant wall with firefly lights paid homage to Sequoia National Park's bioluminescent millipedes. The space seamlessly integrated cutting-edge technology throughout to support hybrid work, while Tangram Falkbuilt's digital construction methods were used for select private offices, demonstrating the company's innovation capabilities.
7 solutions from 7 manufacturers
Belle Sectional
West Elm Work Belle is an expressive modular sectional featuring an overstuffed form and tufted channels inspired by 1970’s European design. Inspired by deco-era design and expertly tailored, its seat and wide channeled back stands up to commercial wear and tear. Better yet: it’s totally modular, able to adapt to the layout of your space. Designed by West Elm. Made by Steelcase.
Heracleum III
Inspired by the delicate beauty of the Heracleum plant, Heracleum III Suspended by Bertjan Pot is a masterful fusion of nature and technology. Slender branches light up white, leaf-shaped lenses powered with Electrosandwich® technology by Marcel Wanders Studio. Its organic, perpetual bloom radiates elegance and innovation, making every space extraordinary.
Umo
As much a sculptural object as an accent table, Umo adds utility and visual warmth to any space. Designer Brandon Walker playfully combined geometry and form in the fully wood piece, juxtaposing curved shapes with angular cutouts. Yet perhaps the most beguiling is the unexpected detail, including the pillar-like legs that rise up to form arched porticos where they meet the table’s underside.
Ocular
Ocular™ is a collection of tables designed for hybrid collaboration. Unique table shapes improve sightlines, creating a more equitable experience for in person and remote meeting participants.
On the QT
On the QT phone booths strike a balance between the need for efficient space and workable comfort—so you can take a video call, carry out focused work or simply think for a while.
Proto Table
Made of oak, the tapered edge gives an added sense of tactility, adding a softness to the solid wood tops. Various sizes and shapes offered allow for easy combinations.
2 professionals brought this vision to life
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