There is no experience like attending a live event at a venue, yet stadium operators face a new challenge with luring fans away from the comfort of their homes. Even though venues have an experience you won’t get anywhere else, the home experience offers comfort and ease while watching the same event without the hassle of lines, parking, and crowds. As high-tech consumer devices have raised the bar considerably for the home, it's increasingly important to offer technologically sophisticated services that enhance the fan’s overall experience while at a live event.
To entice viewers back to the arenas, stadium operators have turned to technology. Technology can help enhance many areas of the venue experience by not only making some aspects more convenient, like parking and ordering food, but also creating an interactive experience with augmented reality, display technologies, and more. Some examples of enhanced fan experience technology include:
In-seat ordering: Many sports arenas now offer in-seat ordering systems, allowing fans to order food and drinks directly from their seats using a mobile app. This eliminates the need for fans to wait in long lines at concession stands, allowing them to spend more time enjoying the game.
High-definition video screens: Large, high-definition video screens are now a common feature in sports arenas. These screens provide fans with a clearer view of the action, even if they are sitting far from the field or court.
Virtual reality: Some sports arenas now offer virtual reality experiences that allow fans to feel as though they are on the field or court with their favorite players. This technology is still in its early stages, but it has the potential to provide fans with an even more immersive experience in the future.
Social media integration: Sports arenas are increasingly incorporating social media into the fan experience. For example, fans may be encouraged to share photos or videos of themselves at the game on social media using a specific hashtag. This allows fans to connect with each other and share their experiences in real-time.
Interactive displays: Many sports arenas now feature interactive displays that allow fans to learn more about the players and the game. For example, fans may be able to use a touch screen to access stats and other information about the players or to watch replays of key moments in the game.
Suite Technologies: Premium seating options, including corporate suites, luxury boxes, and exclusive/VIP areas, have become a prime focus, as they represent a critical area for upgraded, immersive technology experiences. Some digital touch points include: Large dvLED screen, DigitalSignage, All-in-One Conferencing Device, Wireless Screen Sharing, and Dolby Atmos System. The Dolby Atmos System allows users to feel immersed in the game with its ultra realistic audio and visual capabilities.
Overall, technology has made it easier for fans to enjoy the game and has provided them with new ways to interact with the sport and each other.